The Kase Against Klout

I’ve been kvetching about Klout for a few months. I blogged about it in June, complaining that the social media measurement company turns people into numbers. And then, when the company changed the way they measure people’s online influence, I had another hack (at a site called The Nervous Breakdown, in the technology section).

The same week, the mainstream media got in on the action. The New York Times picked up one of the stories I mentioned, about a woman whose children were assigned Klout profiles, without their knowledge or consent.

Salon.com ran a piece called “Klout is bad for your soul,” by a grad student studying social media, which made many of the same points (though I dragged out Michel Foucault to make my points … who’s sounding more grad-schooly now, eh?)

Anyhow. Turns out some of this backlash is making a difference. You CAN opt out of Klout, though if you’re on Twitter and/or Facebook, you should also update your privacy settings to disallow Klout access to those accounts (here’s how).

But once all that is said and done, know what you get? You get a really satisfying result (this is from Hootsuite):

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One thought on “The Kase Against Klout

  1. Great post! Yes, I’ve been wondering about Klout…It’s definitely a numbers game – worse than Twitter which can be bad too since for many people the only objective is to reach as high a number of followers as possible (and in doing so they forget to stop and interact with their followers…)

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