My company is having a roundtable about sustainability, and on the home page of our intranet, I published a promo for the meeting, and a form so people could ask anonymous questions.
But when I built the page, the headline and text looked a little too stark. The page needed a photo. I looked on photos.com under “landscape,” and this showed up on the first result screen:
Not quite. So I went for something iconic and cute and kinda sustain-ity. I went with this:
The next day my boss came in to tell me she decided to swap out the photo, to generate some more questions for the round table. She swapped in photos of the three people hosting the event (the faces have been pixelated to protect the innocent):
Sure enough, the questions started rolling in. First question:
What happened to the picture of the duck? — end message
I liked the picture of the duck better. — end message