How to Sell ‘Green’ Internally

Part of my work involves doing internal communications, and one of the organizations that’s involved with communications is Last summer they profiled me about the sustainability work I do at my company.

Having been on the other side of the steno pad, it’s interesting to see what happens when a journalist profiles you (instead of the other way round).

From what I can tell, Ragan’s publication model is to make their stories free, then off-limits unless you’re a subscriber, and then free again. Thus, after nine months we appear to be in phase three, when it’s free … at least, for now.

Let me know what you think!


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