Last week I wrote that “the Penguin Blog is actually a Penguin Press Release Archive. That’s not social media, that’s PR!”
Mighta shoulda checked more carefully, I.
I got a response via e-mail from Penguin Books:
We read your January 20th post “Semi-Semi Finals” and wanted to address your observation about the Penguin USA blog: We do post Penguin news once a week, but the bulk of the blogging is done by our weekly guest authors
Our main purpose is to give readers an opportunity to hear directly from our authors and editors. Ideally, as has occurred in the past, readers post comments that lead to conversations with the authors and other bloggers.
Thanks to your post, we are checking out the discrepancy between the Amazon and Penguin pages. In the future, we encourage you to post these observations directly on the Penguin blog: http://us.penguingroup.com/static/html/blogs/
Remember me, nattering on and on about jumping to the wrong conclusions if you skim? Ahem. Case in point.