will be narrowed down to 100 semi-finalists on February 19th , and Penguin editors will then select the top 10 contestants who will enter the final round, their decisions informed by the ratings and reviews conducted by Publishers Weekly and Amazon.com critics.
Two observations: First, the Penguin Blog is actually a Penguin Press Release Archive. That’s not social media, that’s PR! But hey, any promo is good promo.
Second, the Amazon contest home page makes no mention of the Feb 19th date:
From now until March 2, we’re inviting Amazon.com customers to download, read, and review excerpts from our semifinalists and help decide who will make it to the Top Ten. Penguin will select manuscripts to read from the semifinal round based on customers’ feedback and Publishers Weekly reviews.
But it sounds like if you’re going to write a review (maybe … for Between Clubs?), it would be most effective if you did it before Feb. 19th.