News today from the Frankfurt international auto show, where
Lambourgheeney Lambergini Lamborghini introduced a car with the pre-tax price of $1.4 million US. It’s called the Reventon, named a bull that killed a matador in 1943. Of all the people that died in 1943, it seems a fairly pointless choice for a name. But then, as a name, “Dead Bullfighter” just lacks a certain non conosco che cosa.
“As soon as the word got out, we sold out in four days,” Chief Executive Stephan Winkelmann told Reuters, adding that they could have easily sold another 20. Most of the buyers were men from the United States, Lamborghini’s biggest market, he said.
What he didn’t say, but should have, is that there are apparently plenty of US multi-millionaires with wee willy winkers.
On the very same day came news that Ford is going to reintroduce the Model T, “one of history’s best known and most innovative car models.”
“Today’s drivers want to get in touch with the experience of sitting behind the wheel of a finely crafted, planetary-gear vehicle with manual crank shafts,” said Ford’s president and CEO Alan Mulally, who expects the first line of Model Ts to be available for sale by mid-December and safe for driving as soon as it is neither snowing nor raining.
The story continues:
While Mulally admits that the initial cost of producing the so-called “Tin Lizzies” will be an enormous investment, the company will save millions of dollars by paying workers on the man-powered assembly lines—once considered a revolutionary breakthrough—wages at 1911 rates. Working in back-to-back 10-hour shifts, employees should be capable of producing 20 to 25 units per week, meaning the 32,000 Model Ts that Mulally believes will lift the company out of near bankruptcy will be on the road within six years.
The Model T. “We don’t make them like we used to.”
Oh, did I forget to mention that the second story ran in the Onion?