My company is having a roundtable about sustainability, and on the home page of our intranet, I published a promo for the meeting, and a form so people could ask anonymous questions.
But when I built the page, the headline and text looked a little too stark. The page needed a photo. I looked on photos.com under “landscape,” and this showed up on the first result screen:
Landscape fail.
Not quite. So I went for something iconic and cute and kinda sustain-ity. I went with this:
The next day my boss came in to tell me she decided to swap out the photo, to generate some more questions for the round table. She swapped in photos of the three people hosting the event (the faces have been pixelated to protect the innocent):
Sure enough, the questions started rolling in. First question:
What happened to the picture of the duck? — end message
Second question:
I liked the picture of the duck better. — end message
4 responses so far ↓
Chris // June 18, 2009 at 9:23 pm |
Not surprising. It seems that the only employees who realize that the intranet is run based on a set of objectives (i.e. with specific tasks in mind) are the ones who work behind the scenes. All everyone else sees is the fun, cutesy stuff.
When I wrote and posted a story about a mother Canadian Goose that made her nest near the corporate parking lot, it seemed like all I got was reminders to get a follow-up story with pictures of the goslings. Unfortunately Mother Goose move on once her babies hatched before i was able to snap a picture. Mark that “objective” as failed.
Jeffrey J Hoover // June 19, 2009 at 6:06 pm |
Yes, but is the duckling sustainable? After all, it grows into a duck in just a little while.
TheFirstCarol // June 20, 2009 at 12:15 am |
You get employees to go to your intranet site? Well, I’ll be a duckling’s mother. Wow…
Matt // June 21, 2009 at 9:50 am |
Duck. For cover.